Their husbands might be getting ready to battle it out in the polls but Sarah Brown and Samantha Cameron have been doing battle for some time already in the style stakes.
Conference season is traditionally the time of year when the political parties do battle, so it is interesting to compare what the wives have been wearing whilst out supporting their husbands.
The fashion headlines today are focused on the choice of designer of Sarah and Samantha: Erdem Moralioglu.
Canadian-born Erdem Moralioglu is a graduate of London's Royal College of Art and the rising star of the British fashion scene. In 2005 he won a Fashion Fringe award for a capsule collection and two years later the British Fashion Council’s Fashion Enterprise award. He specialises in beautiful feminine dresses in watercolour florals.
Sarah Brown chose to wear an Erdem dress from the pre-Spring collection when she introduced her husband, the Prime Minister, at the Labour Conference in Brighton last week. While last night, arriving at the Tory conference in Manchester, Samantha Cameron accompanied her husband in an Erdem jacket from last autumn's collection.
Canadian-born Erdem Moralioglu is a graduate of London's Royal College of Art and the rising star of the British fashion scene. In 2005 he won a Fashion Fringe award for a capsule collection and two years later the British Fashion Council’s Fashion Enterprise award. He specialises in beautiful feminine dresses in watercolour florals.
Sarah Brown chose to wear an Erdem dress from the pre-Spring collection when she introduced her husband, the Prime Minister, at the Labour Conference in Brighton last week. While last night, arriving at the Tory conference in Manchester, Samantha Cameron accompanied her husband in an Erdem jacket from last autumn's collection.
The dress chosen by the PM's wife, in an abstract, poinsettia-print, silk organza, is beautiful, however, the cut is not altogether flattering on Sarah Brown's pear shaped figure which is a shame.
Samantha Cameron manages to mix designer with high street and pulls it off with aplomb. She chose a simple and yet elegant outfit to complement the suit which her husband is wearing. And it works well.
Indeed Samantha Cameron is such a fan of the designer that in her role as creative director of the stationery brand Smythson, she has invited Erdem to create a selection of notebooks and diaries that will launch next month. The collection will include limited-edition set of notebooks and diaries featuring his beautiful fashion sketches and signature silk graphic flower prints. I can't wait. Check out Smythson's blog for more information.
Who do you think is winning in the style stakes?
More soon. Love, SG
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